ASDE Samples

At ASDE, we are very proud of the quality of our sampling services. General or targeted, we offer a wide variety of samples for survey specialists in North America.

News regarding Michel Rochon

It is with great sorrow that we announce that Michel Rochon, founder of ASDE, passed away on Tuesday, Oct 14, 2014. Michel founded ASDE Survey Sampler, a privately owned Canadian company, in 1994 after a successful career in politics, education and management. Michel Rochon eased into retirement by 2011 and continued in the role of Chairman of the board of directors of ASDE.


He was a devoted member of AAPOR, MRA and MRIA among other associations, and contributor to articles and commentary. Michel was a leader and advocate for change; he supported more transparency, discussing methodologies and the need to respect the respondents; before there was talk of a DNC list he instituted one for our industry.  Michel Rochon instilled in us the determination to deliver quality work, utmost service priority and undisputed honesty. We count ourselves among the very lucky ones to have known him. To sit and have a conversation with Michel was exciting, challenging and enlightening. He believed in people young and old.


Michel will be greatly missed by his family and friends including all of us at ASDE.


A Celebration of his Life will take place at the Crowne Plaza Hotel, 2 Montcalm Street, Gatineau, QC, on Saturday October 18, 2014, from 12 to 5 p.m.  A tribute to Michel will begin at 1 p.m.  For those who wish to do so, donations to the Fondation Santé Gatineau (La Pietà) would be appreciated.