You can’t find a better set of quality products and services, a team’s responsiveness to your needs and a pricing policy as affordable as what we offer

ASDE Team and Board of Directors

ASDE Team and Board of Directors




Randa Bell (CMRP, CAIP and PRC) – Executive Vice President – Member of the Board of Directors 
Born and educated in Cairo, Egypt, Randa graduated from the American University with a BA in Economics. She had extensive experience in the survey research field in Cairo, Cyprus and, since her arrival in Canada in 1987, in the Canadian market research organizations. She has been field director and operations manager of many important survey research organizations, including: Starch Canada, NPD Canada, DMS Market Services and Creative Research International. She joined ASDE in 2002 as director of client services. In April of 2005 the Board of Directors unanimously appointed Randa to the position of Vice President Marketing and Client Services. In June of 2010 Randa became the Executive Vice President, assuming a larger role in operations of ASDE.


Mario Sio – Director of Technical Services 
Mario received much of his education in Europe and has a degree in mechanical engineering. He is also the in-house technician for all systems including the IVR hosting. Mario enjoys the problem solving challenges that keep all programmers alert, interacting with clients and making an annoying rubber ball out of all the office elastic bands. It still weighs 2.25 kilos but has been retired. He is considering making another, but Bernadette is hoarding the elastics.


Véronique – Sampling Coordinator 
Veronique was born and raised in Quebec. She graduated high school and completed a CEGEP (community college) course in Administrative techniques just before joining ASDE. She is fluently bilingual and, as a total computer geek (by her own admission), she was invaluable in her administrative role, but enjoyed the puzzles and problem solving found as a sampling technician so took the opportunity when a position became available. Vero has really grown into her role as sampling coordinator and is excellent at trouble shooting. She looks forward to contributing to the steady growth of ASDE. 


Karishma Afinwala – Sampling Technician
Karishma holds a Master’s degree in Computer Science and Engineering from Parul University, Vadodara, India. During the course of which, Karishma was presented with an opportunity to be a part of an exchange program at Wroclaw University of Science and Technology in Poland and study there for a year. Karishma also holds a Post Graduate Diploma in Marketing Research and Business Analysis. Karishma is enthusiastic and zealous about learning new skills and is confident about her work. She looks forward to experimenting and introducing new procedures and ideas in the workplace all the while learning from existing resources and enhancing and utilizing her skillset to its highest potential. She enjoys travelling and binge watching.


Board of Directors 


Maria Elena Duran – President – Member of the Board of Directors
Maria Elena has been on the ASDE Board of Directors since 2001. She studied at Algonquin College and managed retail operations in Ottawa prior to joining the ASDE Board.  She was elected President of ASDE in May 2015.

Yves Mougeot  Member of the Board of Directors 
Following his MA in history from the University of Montreal, he studied social and urban history at the University of Paris I. He joined The Canada Council in 1973 and the Social Sciences and Humanities Research Council of Canada when it was set up in 1978.He served as Program Officer and Group Chief for Standard and Major Research Grants, Acting Director of Strategic Grants, Special Assistant to the President where his responsibilities included the Inter-Council Program of Networks of Centers of Excellence, and became Director of the Research and Dissemination Grants Programs Division.He is now enjoying retirement and his participation as a member of the Board of Directors of ASDE.


Louis Charles Sirois – Member of the Board of Directors 
Louis-Charles Sirois has been a lawyer since 1983. He is a member of the Bar of the Province of Québec. His professional expertise is in two main fields: commercial law, (contracts, companies, sale), and intellectual property law, notably copyrights. He is fluent in both official languages, English and French, as well as in Spanish and Italian. He is a part-time professor at the Université du Québec en Outaouais, where he teaches commercial and business law. He also lectures at the Québec Bar Admission courses, and at the University of Ottawa. He practices law at the Department of Justice in Ottawa.