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We called you

How did we get your number? 

Your number was randomly generated using a computer program and called by chance using our automated system. We have no information on who you are nor where you live, nor whether or not this number is in service.


Your number is on the National DO NOT CALL registry, therefore how can we call you? 


Our call was not made for solicitation or telemarketing purposes but is solely for survey research which is exempt from the Do Not Call registry.


Please refer to following link for details –

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You do not want to be called again 

The calls from ASDE are purely and entirely for survey research purposes – you will NEVER receive a call from us for telemarketing. As such we are exempt from the Do Not Call law and are not required to maintain a Do Not Call list of our own. We do however maintain such a list, on our own initiative, to help preserve the reputation of survey professionals and the market research industry, which relies on the goodwill of the public to participate in surveys. If you ask for your number to be removed we will do so within 5 business days and you will not receive any calls from us in the future. Please click here to email us your number and be added to our Do Not Call list.


We called you on Sunday! 

The CRTC allows calling during the following hours:
Monday to Friday from 9:30 am to 9:00 pm
Saturday and Sunday from 10:00 am to 6:00 pm

We always limit our calling to the above hours. If you wish to add your number to our own Internal Do Not Call list you can do so by contacting us directly and asking for your number to be removed from any future calls. Please visit the Contacts page for our complete contact information.


You feel we invaded your privacy


We computer generated your cell number at random. Your number was called by chance and not through any attempt to invade your privacy. We are complying with all rules and regulations regarding the use of automated calling devices, and even exceeding them. Since this is a random process involving only the cell number we have no way of knowing anything about who you are or any personally identifiable information. If you wish us to remove your number, please contact us and ask for your number to be added to our Internal Do Not Call list.


How do we have the right to call you? 


We comply with the CRTC conditions for the use of Automatic Dialing Announcing Device (ADAD) for telecommunications with no attempt to solicit, which states; that we restrict dialing to certain calling hours; that we state clearly our name, address and toll free number at the beginning of the call; that the number can be one at which we can be reached; and that we are not soliciting money or conducting telemarketing. Furthermore we offer to remove your number from any future calls.


What’s in it for you – why should you answer our survey?


Survey research is a critical tool used by business, the government and others to help shape the products and services people want and need and to impact public policy. By cooperating with legitimate survey researchers, the public expresses their opinion to those who can make changes. Research participants influence the type of products developed, the quality of customer service they receive and in many cases public and government policy.


What is Survey Research?


Survey Research is a legitimate and scientific process of acquiring data and opinions from the public. Researchers seek to determine the public’s opinion regarding products, issues, political candidates, and other topics. Such information is used to develop new products, improve services, influence policy, by groups such as health care providers, governments, airlines, private businesses and others. The survey research process is vital to improving or maintaining the quality of life.


Survey Research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.


Research clients are typically large national companies, government agencies, and institutions who know that listening carefully to consumers is important to their success. Typically, interviewers cannot divulge the client sponsoring these studies for several reasons. For example, researchers often help clients with new products that must remain confidential until these new brands are commercially introduced to the public. Also, knowing who sponsored the survey might bias your answers to the questions. Interviewers only reveal the sponsors of studies when they are instructed to do so.



How the products and services change is up to your participation in surveys. Your opinions do count!


Visit the Canadian Research Insights Council (CRIC) website to refer to Pledge to Canadians –


Visit the Marketing Research and Intelligence Association (MRIA) website to refer to Charter of Respondent Rights –