IVR System

IVR – Interactive Voice Response – is a system that automates telephone interviews. Respondents use their touch tone phone key pad to respond to pre-recorded questions.

Inbound IVR overview

Inbound IVR is most effective when used with a captive or loyal respondent base such as employees or customers, especially when combined with incentives.

Outbound IVR Overview

Outbound IVR is a particularly effective screening tool for low incidence studies.