The Ethnic origin sampling methodology provides samples that improve incidence when your survey respondents must be members of a specific ethnic group.
ASDE offers you two ways of obtaining such samples.
1. By targeting geographical areas where there is a high incidence of the desired ethnic group. This methodology is described in the “Census Overlay” section of this site.
2. By using a list of ethnic surnames to filter a random selection of phone numbers. ASDE has compiled such surname lists using an assortment of readily available ethnic surname lists. This can also be done using lists provided by our client.
For more details on Ethnic samples please refer to the PDF document in the Resources section on this same page.
Contact us today to order your sample!