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ASDE Team and Board of Directors

ASDE Team and Board of Directors




Randa Bell (CMRP and PRC)- Executive Vice President – Member of the Board of Directors 
Born and educated in Cairo, Egypt, Randa graduated from the American University with a BA in Economics. She had extensive experience in the survey research field in Cairo, Cyprus and, since her arrival in Canada in 1987, in the Canadian market research organizations. She has been field director and operations manager of many important survey research organizations, including: Starch Canada, NPD Canada, DMS Market Services and Creative Research International. She joined ASDE in 2002 as director of client services. In April of 2005 the Board of Directors unanimously appointed Randa to the position of Vice President Marketing and Client Services. In June of 2010 Randa became the Executive Vice President, assuming a larger role in operations of ASDE. Randa is also a Certified Market Research Professional, as well as a PRC.


Michel Durocher – Director of Business Development 
Michel brings a strong depth of experience in business development and managing client relationships. Michel has worked for industry leaders SC Johnson and MTS Allstream and also spent time fundraising for two local charity groups, United Way Ottawa and the Montfort Hospital Foundation. Michel holds a Bachelor of Commerce degree from the University of Ottawa. Michel enjoys a good round of golf and travelling.


Mario Sio – Director of Technical Services 
Mario received much of his education in Europe and has a degree in mechanical engineering. He is also the in-house technician for all systems including the IVR hosting. Mario enjoys the problem solving challenges that keep all programmers alert, interacting with clients and making an annoying rubber ball out of all the office elastic bands. It still weighs 2.25 kilos but has been retired. He is considering making another, but Bernadette is hording the elastics.


Véronique – Sampling Coordinator 
Veronique was born and raised in Quebec. She graduated high school and completed a CEGEP (community college) course in Administrative techniques just before joining ASDE. She is fluently bilingual and, as a total computer geek (by her own admission), she was invaluable in her administrative role, but enjoyed the puzzles and problem solving found as a sampling technician so took the opportunity when a position became available. Vero has really grown into her role as sampling coordinator and is excellent at trouble shooting. She looks forward to contributing to the steady growth of ASDE.

Hiroel Fiffe De La Cruz – Sampling Technician 
Hiroel was educated in Havana in the field of Informatics engineering/computer sciences. He came to Canada in 2002 and joined the ASDE staff in 2003 as a trainee. Hiroel’s experience in computer engineering has been extremely valuable to ASDE and to our clients, whom he serves with great skill and dedication.


Bernadette – Office Manager 
Bernadette graduated from the University of Regina with certification in Early Childhood education, but realized early enough that teaching other people’s children would not be a wise career choice; adult education held more appeal. She designed and taught courses at the Regina Community College. She also worked in crisis intervention with the Regina Police Force and in administration for both private and government organizations. She joined ASDE in an exclusively administrative capacity, but welcomed the opportunity to assist with the firm’s marketing and client services. She looks forward to helping ASDE become all North American researchers’ ‘first choice’ for sampling needs.





Board of Directors 


Maria Elena Duran – Member of the Board of Directors
Maria Elena has been on the ASDE Board of Directors since 2001. She studied at Algonquin College and managed retail operations in Ottawa prior to joining the ASDE Board.  She was elected President of ASDE in May 2015.

Yves Mougeot  Member of the Board of Directors 
Following his MA in history from the University of Montreal, he studied social and urban history at the University of Paris I. He joined The Canada Council in 1973 and the Social Sciences and Humanities Research Council of Canada when it was set up in 1978.He served as Program Officer and Group Chief for Standard and Major Research Grants, Acting Director of Strategic Grants, Special Assistant to the President where his responsibilities included the Inter-Council Program of Networks of Centers of Excellence, and became Director of the Research and Dissemination Grants Programs Division.He is now enjoying retirement and his participation as a member of the Board of Directors of ASDE.


Louis Charles Sirois – Member of the Board of Directors 
Louis-Charles Sirois has been a lawyer since 1983. He is a member of the Bar of the Province of Québec. His professional expertise is in two main fields: commercial law, (contracts, companies, sale), and intellectual property law, notably copyrights. He is fluent in both official languages, English and French, as well as in Spanish and Italian. He is a part-time professor at the Université du Québec en Outaouais, where he teaches commercial and business law. He also lectures at the Québec Bar Admission courses, and at the University of Ottawa. He practices law at the Department of Justice in Ottawa.


Dr. Byron Hyde – Member of the Board of Directors 
Dr. Hyde is a physician in the Province of Ontario. He received his Doctor of Medicine from the University of Ottawa. He is a member of numerous university and medical associations and has published many books, chapters in medical texts and medical journal publications, mainly in the field of chronic fatigue syndrome. In 1999, the College of Physicians and Surgeons of Ontario granted his practice the top possible evaluation of 1 out of a possible range of 1 to 9.